Before evaluating Arizona, understand the Russo's restaurant concept, review investment requirements and explore training and support. Then use the local research below to prepare your market questions.
Your local market plan
Evaluate Arizona one trade area at a time.
Compare Phoenix, Scottsdale, Tempe, Mesa, Chandler, Gilbert and Tucson as separate city-selection questions; resort communities may require another operating model. Map employment, university, residential and visitor occasions, then evaluate nearby restaurants, delivery reach, parking, rent and labor access. Consider heat-related operating needs and site access where relevant. Advance only trade areas supported by local customer research and practical property due diligence.
The places below are research starting points, not approved sites, existing restaurant locations or available territories.
Metro trade areas to research
Phoenix: Chandler and Gilbert offer suburban family-dining trade areas to compare with Tempe's university setting; keep the existing Tempe and Mesa restaurants in the territory review.
Tucson: Evaluate Oro Valley and the Oracle Road corridor for household-driven meals, separately from University of Arizona lunch traffic and the campus calendar.
Prescott Valley: Compare the Highway 69 corridor in Prescott Valley with downtown Prescott, accounting for the distance between shopping trips, nearby homes and an evening dine-in visit.