City market guide · United States
Explore a pizza franchise opportunity in San Francisco, California, with Russo's New York Pizzeria & Italian Kitchen. Compare Downtown/Financial District, neighborhood commercial streets as research starting points for a chef-led pizza and pasta restaurant. Proposed territories, sites and ownership plans require Franchise Development approval.
Russo’s Franchise Disclosure Document is active in California. Qualified candidates can request the FDD and discuss territories now. Offers in California are subject to state-specific conditions set out in the current Franchise Disclosure Document.
Market and site availability are subject to review.
The food comes first
Russo's New York Italian Pizzeria brings together Chef Anthony Russo's family recipes, fresh preparation and neighborhood hospitality. This is more than a pizza-only concept: a full Italian kitchen gives guests reasons to visit for lunch, family dinner and group occasions.
New York Italian cuisine pairs the familiar comfort of a neighborhood pizzeria with a broader Italian-American table. Thin, foldable pizza slices sit alongside fresh pasta, calzones, salads, sandwiches and Italian entrees. The menu lets a family share a pizza while choosing different meals from the same kitchen.
Signature items include the giant 28-inch party pizza, handcrafted New York-style pies and fresh pasta with scratch-made sauces. Fresh dough and extra virgin olive oil are part of the brand's kitchen standards. Menu items and approved sourcing vary by market.
Explore the chef and ingredient standards
Photography from Anthony's New York Italian, Chef Anthony Russo's Houston restaurant. Photos illustrate the chef's cuisine, not a confirmed menu for this market. Franchise dishes, ingredients and halal sourcing require market-specific approval.
Russo's kitchen cooking-oil standard is extra virgin olive oil instead of seed oils. This is not a certification that every purchased ingredient is seed-oil-free. Confirm ingredients, allergens and approved sourcing for your market with the team.
Chef Anthony Russo's family recipes bring together New York-style pizza, fresh pasta, calzones, salads and sandwiches. Guests can share a large pizza, choose individual pasta dishes or order a meal for a group from the same kitchen. This menu supports family dining, takeout, delivery and catering occasions.
For an owner, the distinction is a chef-driven restaurant concept with established recipes and preparation standards, rather than a pizza-only menu. Explore how training, approved suppliers and operating guidance help your team carry those standards into daily service. Review the approved menu, staffing and sourcing requirements for your proposed location.
Explore the menu and ingredient standardsThe founder's standard
Chef Anthony Russo's restaurant experience and family cooking traditions shape the brand. His standard is simple: "If it isn't fresh, don't serve it." Franchise ownership means carrying that food and hospitality standard into your own restaurant team.
Review the recipes, training and operating responsibilities with the development team. Get to know the people behind the brand before choosing your ownership path.
Read the Russo's storyChoose your restaurant format
A full-service restaurant combining New York-style pizza, pasta and Italian entrees with dine-in hospitality, takeout, delivery and catering. Discuss the kitchen, seating, staffing and site requirements for your proposed market.
A smaller-footprint concept focused on slices, whole pies, takeaway, delivery and catering with a simplified menu. Ask about the current format specifications and whether this model can be offered in your proposed market.
Photos show existing brand restaurants, not proposed sites or a Slice Bar rendering. Format availability and specifications require approval.
Historical U.S. franchise performance
Top 25% of franchised stores
$1,368,586
Average 2025 net sales
Top 50% of franchised stores
$1,042,444
Average 2025 net sales
Based on Item 19 of the Russo's Franchise Disclosure Document, fiscal year 2025. Some outlets have sold these amounts. There is no assurance you will sell as much. These are historical net sales figures, not profit, owner income, cash flow or forecasts. Individual results may vary.
These U.S. results do not represent international performance or expected results. See the current FDD for complete definitions, outlet population, notes and qualifications.
Serve your community
Qualified partners can discuss a halal-focused menu and sourcing plan for selected markets. Review approved meats, supplier documentation, preparation practices and menu execution with Russo's before making halal claims for a restaurant.
Bring questions about local sourcing and kitchen procedures to your development conversation. The restaurant format, menu and sourcing program must be approved for the specific market.
Explore the halal franchise option
Build a neighborhood dining experience around family meals, lunch and dinner, with pizza and a full Italian menu.
Serve guests at home and at work. Plan pickup access, packaging, staffing and delivery costs as part of daily operations.
Explore office lunches, celebrations and group orders with pizza and Italian food. Local relationships and reliable execution support repeat catering opportunities.
These channels create different ways to serve customers, not guaranteed sales or profit. Forecast each channel separately for your proposed location.
Hear from a franchisee
Hear Waruna describe his experience as a Russo's franchisee in Doha, Qatar. His owner interview gives you a firsthand perspective to consider alongside your own questions about training, opening and operations.
Individual experiences and results vary. Speak with current and former franchisees and review the applicable disclosure documents before making a decision.
Watch more franchisee storiesQuick answer
Yes. Tell Russo's which city or trade area interests you. Share your role, team, budget and target date.
The franchise team will review your market and plan. You can then discuss pizza franchise costs, training and support, and next steps.
Start with one trade area and compare sites with local data. This guide does not promise that a site or territory is open. Russo's must approve the candidate, market and proposed site.
Russo's will review your request and reply with next steps.
Before evaluating San Francisco, California, understand the Russo's restaurant concept, review investment requirements and explore training and support. Then use the local research below to prepare your market questions.
Your local market plan
Compare Downtown and SoMa with the Mission, Marina, neighborhood corridors, and mixed-use districts. Map office lunches, resident evenings, visitor occasions, and delivery demand separately. Examine rent, access, staffing, kitchen requirements, delivery handoff, and nearby restaurant choices for each address. Test the concept's fit with district-specific customer expectations and service channels. Treat each proposed location as a separate business case supported by local research and operating assumptions.
The places below are research starting points, not approved sites, existing restaurant locations or available territories.
San Francisco site research
A downtown plan should test current workday demand rather than assume historic office patterns. Compare it with neighborhood dining and visitor routes. In compact premises, investigate ventilation, accessible entry, storage and loading early. A recognizable address does not remove the need for site-specific operating and construction estimates.
San Francisco waterfront and cultural attractions provide context for a market visit. Use the official San Francisco visitor guide to plan that research, then observe the specific property yourself. Attractions do not establish franchise availability, footfall at a unit or expected sales.
A prime location is one that fits the operating plan and approved restaurant format, not simply a famous district. Obtain property-level information on rent, utilities, ventilation, loading, accessible entry and parking. Do not sign a lease based on this guide alone.
Review the California franchise guide, U.S. investment requirements and franchise support program with your advisers and the development team.
Discuss Your San Francisco LocationThe right ownership conversation
A San Francisco operator should know property conditions, permits, labor, vendors, marketing, and delivery economics. Explain how the team will manage staffing, kitchen execution, and multi-unit oversight if relevant.
Propose a specific San Francisco trade area and explain who will lead day-to-day operations. Review the investment and training before making a site commitment.
Show how your management team, capital and opening schedule could support more than one restaurant. Each proposed location requires review.
Qualified groups can discuss developing a defined area in San Francisco. Territory boundaries, schedule, obligations and fees belong in approved agreements, not assumptions.
Chef-founded. More than pizza.
New York-style pizza brings people in. Pasta, Italian entrees, salads and desserts give guests more ways to order and return. Russo’s pairs a chef-created menu with dine-in, takeout, delivery and catering.
Your San Francisco forecast should test each channel separately, including labor, food costs, delivery fees and local competition. More channels do not guarantee more profit.
Explore the menu and ingredientsKnow the commitment
A San Francisco pizza franchise budget starts with the published U.S. range, then requires a site-specific estimate. The current Franchise Disclosure Document governs the investment table, fees, assumptions and obligations.
Do not treat historical Net Sales as profit or personal income. Review operating costs, working capital and the disclosure documents with your own advisers.
Review U.S. investment detailsPrepare to operate
Ask how site review, training, opening preparation, approved suppliers and operating systems fit your ownership plan. The applicable franchise documents define the full support program.
For San Francisco, identify your restaurant leader early and map hiring, training, permitting and the proposed opening schedule together.
Review franchise training and supportDiscuss site evaluation, restaurant layout, equipment planning and opening coordination before committing to a property.
Review culinary and operational training, recipes, approved suppliers, food safety and service standards for your management team.
Ask about operating systems, technology, local marketing guidance, grand opening support and ongoing resources.
The applicable franchise documents define the support program, responsibilities, expenses and country-specific arrangements.
Watch owners in Texas and Qatar discuss their restaurants, training and day-to-day work. Their experiences describe existing restaurants; they do not predict results for a new market.
Watch franchisee experiencesBefore you inquire
This page starts a discussion about San Francisco, California. It does not confirm an open territory. Russo's must review the market, candidate and plan before confirming availability.
The published U.S. investment range is $439,350 to $1,490,000, including the $35,000 franchise fee. Your San Francisco budget depends on the site and restaurant plan. Review the current FDD for the full investment table, assumptions, fees and obligations.
Yes. Qualified operators may discuss plans for more than one restaurant. Tell us which cities or trade areas interest you. Share your team, capital plan and schedule. All rights and terms require approval and signed agreements.
Send your contact details and preferred market. Add your ownership goals and capital range. Your experience, local plan and timeline will help the team prepare the next review.
Compare the menu, investment, training, operating responsibilities and sales channels. For San Francisco, investigate the named research areas on this page and build a site-level plan for access, staffing, delivery economics and competition. Historical sales are not profit or a guarantee.
Compare the full investment, your role, training, suppliers and territory. Ask how the menu and service options fit your trade area. Read all disclosures and agreements before you invest or sign a lease.
Other California markets to compare: pizza franchise in Anaheim, California, pizza franchise in Bakersfield, California, pizza franchise in Fresno, California, pizza franchise in Irvine, California, pizza franchise in Long Beach, California. Return to the California pizza franchise guide for statewide registration status and trade-area research.
If you are searching for a pizza restaurant for sale in San Francisco, compare buying an operating business with developing a new Russo's restaurant. An existing restaurant purchase requires review of its lease, equipment, liabilities and financial records. A new pizza franchise opportunity requires territory review, site approval and an opening plan.
This page is not a listing of a restaurant or business currently for sale. Discuss restaurant franchising in San Francisco with our team and review the current franchise documents before investing. Neither a market guide nor an inquiry reserves development rights.
Get Started in San FranciscoStart with your market
Share your preferred San Francisco trade area, ownership interest and capital range. Franchise Development can help you review the concept and the right next step.
Prefer to speak first?
(832) 849-0724anthony@nypizzeria.comRequest Franchise InformationComplete the inquiry form to request franchise information and access the franchise toolkit after an accepted submission.
Complete the inquiry form to access the toolkit after a successful submission.
