One restaurant
Propose a specific South Carolina trade area and explain who will lead day-to-day operations. Review the investment and training before making a site commitment.
State development · United States
Explore South Carolina through Greenville, Columbia, Charleston, Myrtle Beach. Evaluate household density, daytime employment and family dining at the trade-area level before selecting a restaurant site.
Russo’s Franchise Disclosure Document is active in South Carolina. Qualified candidates can request the FDD and discuss territories now.
$1.369M average net sales for the top 25% of franchised stores, FY2025 Item 19. Historical sales, not profit or a forecast. Some outlets have sold these amounts; there is no assurance you will sell as much. See the current FDD.
Market and site availability are subject to review.

Start with your market
Share your preferred South Carolina trade area, ownership interest and capital range. Franchise Development can help you review the concept and the right next step.
Prefer to speak first?
(832) 849-0724anthony@nypizzeria.comBook a 15-minute franchise consultationItem 19 performance information
*Based on Item 19 of the Russo's Franchise Disclosure Document, fiscal year 2025. Some outlets have sold these amounts. There is no assurance you will sell as much. These are historical net sales figures, not profit, owner income, cash flow or forecasts. Individual results may vary. See the current FDD for complete details.
Read the complete Item 19 explanationBefore evaluating South Carolina, understand the Russo's restaurant concept, review investment requirements and explore training and support. Then use the local research below to prepare your market questions.
Your local market plan
Compare Greenville, Columbia, Charleston, Myrtle Beach as distinct trade areas. Check nearby homes, jobs, schools and shops. Review parking, rent, staffing and delivery access for each proposed site.
The places below are research starting points, not approved sites, existing restaurant locations or available territories.
Greenville: Woodruff Road's retail areas and nearby Simpsonville households offer suburban family-dining comparisons, while downtown Greenville needs its own parking and office-catering plan.
Columbia: Harbison's shopping corridor and Lexington's household market differ from the University of South Carolina district; assess campus breaks separately from year-round suburban dinner demand.
Charleston: Mount Pleasant and Summerville provide separate residential dining markets, while North Charleston's airport-side employment areas warrant their own weekday lunch and catering analysis.
Myrtle Beach: Carolina Forest offers a household-focused comparison to the Ocean Boulevard visitor district; test whether resident dinners can sustain a site outside the beach-tourism season.
The right ownership conversation
A South Carolina operator should bring local real estate and development experience, reliable restaurant systems, and knowledge of staffing, permits, sourcing, and weather operations. Explain who leads each city or store. Build quality oversight and a measured rollout plan before pursuing broader area development.
Propose a specific South Carolina trade area and explain who will lead day-to-day operations. Review the investment and training before making a site commitment.
Show how your management team, capital and opening schedule could support more than one restaurant. Each proposed location requires review.
Qualified groups can discuss developing a defined area in South Carolina. Territory boundaries, schedule, obligations and fees belong in approved agreements, not assumptions.

Chef-founded. More than pizza.
New York-style pizza brings people in. Pasta, Italian entrees, salads and desserts give guests more ways to order and return. Russo’s pairs a chef-created menu with dine-in, takeout, delivery and catering.
Your South Carolina forecast should test each channel separately, including labor, food costs, delivery fees and local competition. More channels do not guarantee more profit.
Explore the menu and ingredientsKnow the commitment
A South Carolina pizza franchise budget starts with the published U.S. range, then requires a site-specific estimate. The current Franchise Disclosure Document governs the investment table, fees, assumptions and obligations.
Do not treat historical Net Sales as profit or personal income. Review operating costs, working capital and the disclosure documents with your own advisers.
Review U.S. investment detailsTraining takes place in Houston, with opening support in-market and Sysco distribution statewide in South Carolina.
Review the current Franchise Disclosure Document for the scope of training, opening assistance and supplier obligations.
Review training and supportBefore you inquire
This page starts a franchise development conversation about South Carolina; it does not confirm an open territory. Russo's must review the proposed area, candidate and development plan before confirming availability.
The published U.S. investment range is $439,350 to $1,490,000, including the $35,000 franchise fee. Your South Carolina budget depends on the site and restaurant plan. Review the current FDD for the full investment table, assumptions, fees and obligations.
Yes. Qualified operators may discuss multi-unit ownership and area development agreements. Propose the cities or trade areas, management team, capital plan and development schedule. Any area, exclusivity, timing and commercial terms require approval and the applicable agreements.
Start with your contact details and preferred market. Include your ownership goals and capital range. Your experience, proposed trade areas, management plan and timeline help the team decide what to review with you next.
Compare the menu, investment, training, operating responsibilities and sales channels. For South Carolina, investigate the named research areas on this page and build a site-level plan for access, staffing, delivery economics and competition. Historical sales are not profit or a guarantee.
Compare the complete investment, your role as an operator, training, supplier obligations and the proposed territory. Ask how the menu and sales channels fit your specific trade area. Review disclosures and agreements before committing capital or signing a lease.
Your next research step
Use the South Carolina market examples on this page to prepare a neighborhood-level proposal. These questions help you identify what to verify before choosing a site.
For Greenville and Charleston, prepare separate neighborhood maps for household pickup, office catering and dinner visits. Identify who would lead daily operations before proposing restaurants in multiple communities.
For Columbia and Myrtle Beach, compare a regular household-meal scenario with university or visitor activity. Test the staffing and customer assumptions that would apply during school breaks or quieter tourism periods.
Read the Tempe and Mesa owner profiles to prepare questions about ownership and opening. These Arizona examples do not establish results or territory availability in this state.
Review investment requirements · Explore training and support
Bring your preferred neighborhood, operating experience and capital range to the franchise team. Ask about territory availability and the training commitment before negotiating a lease.
Discuss your market planCompare these local guides before proposing a trade area. Availability requires review by Franchise Development.