What it is
- Historical net sales averages for two defined groups of franchised stores
- Drawn from fiscal year 2025
- A starting point for your own questions and research
Item 19 financial performance
Pizza Franchise Profitability: How Much Can I Make?
Start with historical sales, not an earnings promise. Explore the FY2025 net sales averages for the top 25% and top 50% of franchised Russo's stores, then review the full Item 19.
Top 25% of franchised stores, FY2025$1,368,586*average net sales
Historical sales, not profit or owner income.
Top 50% of franchised stores, FY2025$1,042,444*average net sales
Historical sales, not profit or owner income.
*Based on Item 19 of the Russo's Franchise Disclosure Document, fiscal year 2025. The top 25% of franchised stores averaged $1,368,586 in net sales, and the top 50% averaged $1,042,444 in net sales. Some outlets have sold these amounts. There is no assurance you will sell as much. These are historical net sales figures, not profit, owner income, cash flow or forecasts. Individual results may vary. See the FDD for complete details.
Read it correctly
Pizza franchise profitability: what sales do and do not tell you
What it is not
- Not profit, cash flow or owner income
- Not a forecast of your sales or return on investment
- Not a guarantee that a new restaurant will reach this level
Why results differ
What moves a restaurant's results
Sales are only the top line. What you keep depends on your market and how you run the restaurant.
Site and market
Traffic, visibility, demographics, competition and local demand.
Occupancy
Rent and buildout costs for your specific lease.
Operations
Management, staffing, labor, food cost and guest service.
Capital structure
Debt service, taxes, insurance and working capital.
Due diligence
How to evaluate Item 19 yourself
Read the full Item 19
Review the reporting period, which stores are included, and how net sales is defined.
Read Items 5, 6 and 7
Understand the franchise fee, ongoing fees such as the royalty, and the estimated initial investment.
Build your own model
Estimate rent, labor, food, delivery, marketing, debt service, taxes and insurance for your market.
Call current franchisees
The FDD lists current and former franchisees. Ask about sales, costs, hours and support.
Visit Discovery Day
See Houston operations and meet leadership before you decide.
Use independent advisors
Consult a franchise attorney, accountant and lender.
Item 19 questions
What Item 19 figures does Russo's publish?
The top 25% of franchised Russo's stores averaged $1,368,586 in net sales, and the top 50% averaged $1,042,444 in net sales for fiscal year 2025.
Do the 2025 Item 19 net sales averages represent profit?
No. They are historical net sales averages for the stated groups, not profit, owner income, cash flow or forecasts.
Are future sales guaranteed?
No. Individual results vary, and no sales, profit or return is guaranteed.
Can I see the full methodology?
Yes. Item 19 of the current FDD sets out the population, definitions, exclusions, period and methodology. Request the FDD from Franchise Development.
What will it cost me to get started?
The U.S. initial investment range is $439,350 to $1,490,000, including a $35,000 franchise fee. See the investment page and FDD Item 7.
