Expanding Internationally with
Philippines Pizza Franchise Opportunities

Manila City

PHILIPPINES Pizza FRANCHISE OPPORTUNITIES

Why Bring Russo’s Franchise to Philippines?

Franchising Russo’s New York Pizzeria & Italian Kitchen in the Philippines is a high-value opportunity for entrepreneurs seeking a proven pizza franchise in a fast-growing market. Russo’s brings authentic New York–style pizza and premium Italian cuisine to the Philippines with flexible restaurant formats ideal for malls, mixed-use developments, and high-traffic communities. Our internationally successful franchise model supports halal-friendly, vegan, and gluten-free options, as well as strong delivery performance. Backed by comprehensive training, marketing support, and global brand recognition, Russo’s is a leading restaurant franchise opportunity in the Philippines.

Chef-Inspired Global Franchise Opportunities

  • 20 million+ annual international visitors across major  Philippine cities & tourist destinations
  • High population density with diverse, multicultural demographics
  • Rapidly growing delivery market via GrabFood, Foodpanda,  & LalaFood
  • Strong demand for American comfort food & authentic  pizza concepts
  • Significant disposable income and spending power across urban  centers & affluent suburban communities
Salad

Where We Are Growing in Philippines

Franchising Russo’s New York Pizzeria & Italian Kitchen in the Philippines offers a chance to bring authentic New York–style pizza and Italian cuisine to a vibrant, growing market. With fresh, chef-crafted dishes, halal-friendly and customizable menu options, and a proven franchise model, Russo’s delivers a true Italian dining experience. Comprehensive support and training help Filipino operators succeed in the expanding restaurant franchise market.

Philippines Map

Currently Seeking pizza Franchise Opportunities And Area Developers In:

Manila / Makati / Quezon City / BGC / Pasig / Cebu / Davao

New York-Style Inspired Neighborhood Vibes

Each Russo’s location is carefully crafted to capture the spirit and culture of its community while honoring our authentic New York and Italian heritage. From the floor plan to the décor, we combine local inspiration with modern comfort and enduring pizzeria charm, creating a welcoming space that celebrates both tradition and contemporary dining.

Russo's New York Pizzeria storefront with brick and stone exterior, red signs, and a clear blue sky.
Interior of a restaurant with tables, chairs, booths, exposed brick walls, and ventilation ducts.
Exterior of a restaurant Russo's

Flexible International  Franchise Models

QSR Pizza-by-the-Slice Model (≈1,200 sq. ft.) - A fast-casual concept for high-traffic Philippines locations, offering New York–style pizza slices, fresh salads, and artisan sandwiches. Designed for speed, low staffing, and grab-and-go appeal, ideal for transport hubs, office districts, and busy streets.

Upscale Casual Dining Model (1,700–3,500 sq. ft.) - A full-service New York–style pizzeria and Italian restaurant with handcrafted pizzas, fresh pasta, seafood, salads, and sandwiches. Perfect for vibrant Philippines neighborhoods, this model delivers a premium dine-in experience for families and evening diners.

A bar with dark wood and a black countertop. Brown barstools line the front, with a pizza oven visible in the background.

Your Philippines Franchise Journey with Russo’s Begins Here

1

Submit Application

All information submitted will be treated with the highest confidentiality and used solely to assess your preliminary qualifications for international franchise ownership.

2

Evaluation & Approval

A signed Non-Disclosure Agreement (NDA) is required before advancing in the process. Franchise approvals are based on several key factors that ensure a strong, long-term partnership and business success.

3

Sign Contract & Location Search

Once approved, we’ll officially welcome you into the Russo’s family! You’ll meet our leadership team, finalize franchise documents, and begin strategic discussions for selecting your international location.

4

Turn Key Build Out: Construction & Design

From site planning and design to restaurant buildout, hiring, and supply chain setup—we’ll support you every step of the way.

5

Training & Development

Our immersive training program consists of two phases, covering all front-of-house (FOH) and back-of-house (BOH) operations, systems, and service standards to ensure brand consistency in every market.

6

Pre-Opening & Opening

Our experienced international operations team will travel to your location and remain on-site to guide you through your grand opening.

7

On-Going Support

Post-launch, you’ll receive ongoing support in marketing, operations, and local outreach to drive continued growth and brand success in your region.

Russo’s International Franchise Investment Overview

Trusted Brand with international recognition and over 50 locations worldwide

Chef-Crafted Menu including New York–style pizza, pasta, vegan, halal, and gluten-free options

Flexible Franchise Models: QSR, full-service dining, food court kiosks, and ghost kitchens

High Revenue Potential and strong ROI in Philippines and GCC markets

Modern, Scalable Design by renowned architects

Exclusive Territories with opportunities for multi-unit growth

Comprehensive Support for site selection, construction, staffing, and supply chain

Hands-On Training in all FOH/BOH operations

Localized Marketing Plans aligned with global branding

Continuous Innovation to suit Philippines tastes and market trends

Strong Franchise Culture built on partnership, transparency, and shared success

Liquid Capital Requirement

₱65,448,640+

Initial Investment

₱23,887,200+

Franchise Fee

₱2,070,080

Net Worth

₱68,450,960+

Pasta salad with penne, red and yellow peppers, mushrooms, and artichoke hearts in a white bowl.
Ravioli in mushroom sauce served in a rustic plate, garnished with herbs. A spoonful of sauce with mushrooms and pasta is in the foreground.
Pasta with pesto sauce, kale, and tomatoes in a blue bowl, with a bowl of pesto sauce and chopped greens nearby.
Sautéed chicken breasts in lemon butter sauce, garnished with parsley and lemon slices, on a light green plate.
Sliced pizza with shrimp and red peppers, next to a pizza cutter and dipping sauce.
Tortellini pasta with tomato sauce, olives, and parmesan in a blue bowl, on a wooden surface.

Taste Amoré!

At Russo’s New York Pizzeria & Italian Kitchen in the Philippines, we bring the authentic flavors of Little Italy and New York–style pizza to local communities. Every dish is made with fresh, never frozen ingredients and traditional family recipes, setting us apart in quality.


From award-winning brick oven pizzas to handcrafted pasta and authentic Italian desserts, Filipino diners can truly “Taste Amoré” at Russo’s, enjoying an unforgettable Italian dining experience driven by culinary passion and uncompromising quality.

Square-cut pepperoni pizza with basil on a dark surface. Slices of pizza are close together, with visible toppings.
Blueberry pizza with cheese, basil, and drizzle, sliced on parchment paper.
Vegetable pizza on a wooden board, sliced and topped with spinach, tomatoes, artichoke hearts, onions, and mushrooms.
Pizza topped with burrata, basil leaves, and balsamic glaze.

Franchisee Success Stories

Azim's Review
Man standing in a restaurant, gesturing. "First Russo's" sign behind him.
Sam's Review
Anthony

Because our company holds our family name and family recipes, we’re dedicated to continuing the family tradition. Each and every day, I’m honored to have this legacy passed on to us.

Anthony Russo, CEO and Founder Russo’s New York Pizzeria

Own a Pizza Franchise

Love pizza? Turn it into a business and bring Russo’s authentic New York-style pizza to your city — your made-from-scratch opportunity starts here!